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The
Authoritative Guide to the History, Development and Creation
of Radio Jingles.
"More music more often!"
"The all Americans!" "Radio a go go!" "All hits all the
time!"
These phrases were as much a part of the top-40 radio
in the 1960s and early '70s as the Beatles, surf music and
psychedelic posters. The slogans were most memorably expressed
on the radio through musical jingles. These little 10-second
wonders were created by a handful of innovative and dedicated
producers in Dallas, Memphis, Los Angeles and New York.
One of the earliest fans of this genre was Ken R. Deutsch,
who in 1963 began collecting jingles. After an unspectacular
career in radio and TV, in 1980 he bought 5,500 PAMS master
tapes and music tracks when the original company went out
of business. Using these as a basis, his recording studio
produced re-sings of these classic jingles along with many
contemporary packages between 1980 and 2000.
But this is not just a book about PAMS. Futursonic, Spot
Productions, Heller, JAM Creative Productions, TM, Pepper
Tanner, CRC, Johnny Mann, Anita Kerr and others are included.
The general
public may never have heard of these firms, but everyone
knew the sound. It blasted out of transistor radios and
car radio speakers around the world.
In 1994, Ken added
"professional writer" to his resume. He has published hundreds
of articles in Radio World, Pro Audio Review, Cool & Strange
Music, Filmfax and other publications. He also runs an audio
restoration business.
Through a series of interviews with
the original jingle creators, Ken has woven a picture of
how these musical IDs were created. He adds to that his
own slightly off-kilter experiences in the worlds of radio
and jingle production. This book will provide you with the
real story of the colorful cast of deranged clients, felonious
station managers and talented musicians whom Ken met over
the last 30 years. |
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This is a book about
the glory days of top-40 radio ID jingles: roughly 1960
to 1977, when AM radio rocked the world.
You'll read Ken R. Deutsch's interviews with legends Bill Drake and Chuck Blore, as well as many of the behind-the scenes people who sang, wrote and produced those famous jingles. Get the inside story about the William B. Tanner Company and TM Productions from people who were there. Hear from PAMS singers like Jackie Dickson Merriman and Jean Oliver ("It's Smooth Sailing").
And for the first time, find out how PAMS Series 27 was created from Jodie Lyons, who produced it, sang it and played baritone saxophone, too!
Jon Wolfert, president of JAM Creative Productions and PAMS Productions Inc., weighs in with surprising thoughts on the industry, as do arranger Johnny Mann and TM Century President and CEO David Graupner.
Author Ken R. Deutsch and his Toledo vocal group re-sang
classic PAMS jingles for clients around the world from 1980
to 2000. His enthusiasm for classic jingles comes through
in every chapter as he explores the real story behind the
most exciting jingles ever recorded. Be sure to look for
the other two books in the series: "The Jingle Book" & "Up
and Down the Dial." |
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This
book is a collection of stories from the author's memorable
but not spectacularly successful career in radio and TV
from 1969 to 1976.
Because
it is a second edition you are entitled (wow!) to extra
chapters and photos that were not part of the book when
it was first published in hard copy.
Told in a style that has made Mr. Deutsch a widely read author around the globe, "Up and Down the Dial" is a romp through the world of ethics-free general managers, scary female hit-line callers, airborne dog vomit and a dead chicken that greeted a DJ in Cleveland.
Whether you have ever been fired from a radio station or you've never worked in radio (the only two alternatives), you will enjoy this book.
Be sure to look for the other two books in the series: "The Jingle Book" & "The Second Jingle Book."
Visit www.kendeutsch.com for more mad ramblings from this wild, tea-drinking author.
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Glencoe is a small
town outside Chicago, Illinois where I was raised in the
1950s, but it is also a special place in my mind that I
can revisit when the mood strikes.
In my memories I will always be able to find Good Humor bars, box tops to be sent in for valuable prizes and wide open fields to romp around that were not yet paved over. I can recall the Glencoe Theater where Three Stooges shorts were shown prior to a black and white monster movie every Saturday. There was White Cloverine Brand Salve (which I tried to sell to unsuspecting housewives), cold cream (which I tried to eat), comic books (which I tried to steal) and other ephemera.
It was an innocent time of awkward and sometimes one-sided romances, crew-cut AM top-40 DJs, quirky local kids' TV hosts and my dear parents who were still very much alive. It's easy to understand why I like to return.
My original intent was not to publish these stories from 50 years ago, but just to commit them to paper for myself and a few friends. The response I got to the rough drafts convinced me that others might like to share the trip with me.
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